Yemi Alade The real truth about her brand of music Yemi Alade's music is a product of her environment and the criticism she gets is deluded from reality.

The female pop star, Yemi Alade is buzzing right now on Twitter.

No, she hasn't dropped a new Afrocentric music video and she hasn't released new sexy photos. Why Yemi Alade is a trending topic is because of the quality of her lyrics.

People have been concerned for a while about Yemi Alade's music and her lyrics. Her 'Koffi Anan' freestyle video raised a lot of eyebrows. I mean the lyrics were very questionable.

When she released the video for the oddly titled 'Tumbum', Nigerians had enough or so they said. Yes, the title of the song is very pedestrian and the lyrics are very poor, so the outrage and criticisms are expected.

Yemi Alade has been dragged for her style of music that seems to be very light on lyrics and have unimaginative titles. While it is understandable that stones are thrown at her now, you have to know that she is only adapting to her environment. Let's go back in time.

Yemi Alade did not start off as a younger Mama Africa. Early on in her career, she was packaged as the hip, urban chick with a high dose of sex appeal.

I think Yemi Alade has invested so much in her brand of music to make a sudden u-turn now. Maybe along the line, she would go back to the ghen ghen era but now she is too successful to change the style that has been working for her.

The criticisms are fair but for a second realise that she has adapted to the demands of her consumers that are mostly non-Nigerian these days. Until we get a pop female act with Beyoncelyrics, the criticism Yemi Alade is getting is borderline hypocriti